Brands 🤝 Influencers

When it comes to recommending a brand or talking about the latest cool event, customers turn to their favorite influencers. Influencers have the power to talk about a brand that comes across playful and authentic, without coming off as too sales-y. So how do brands tap into that? Through fun collaborations that delight both the brand's audience and the influencer's followers.

​​

Throughout my career, I've worked closely with top influencers to drive brand awareness and fan engagement. From initial outreach and negotiation to contracting, full management during execution, and beyond, I've been involved in every step of the process. It's both challenging and exciting to brainstorm new ways to effectively drive product and brand messaging while also finding ways to delight customers with content that's entertaining and engaging. My approach focuses on finding the right influencer for each campaign, aligning their audience and goals with the brand's, and ensuring that the influencer is at the helm of the authentic storytelling so it shines through in the final assets. This approach has consistently driven growth in social media followers, site traffic, and overall brand visibility and trust.

My leadership in influencer activations has led to a 50% increase in social media engagement and a 25% boost in brand mentions across platforms. My work with influencers for product launches and events, such as CES, has also driven a 40% increase in website traffic and contributed to a 20% uplift in site traffic. 

​

Here's a few of my favorite collaborations where I've been at the helm both strategically and in execution, contributing to the success of both brand and the influencer.​