Celebrating Gamers at Prime Day

Prime Day - the ultimate annual event for Prime members. In 2023, I crafted and executed the organic social media strategy and tactics to delight fans and raise awareness for the games they could claim during the event. The multi-faceted strategy included unique tactics across various social channels, a marquee organic Twitch stream, and tapping into viral creative trends and memes.

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On top of leading the strategic efforts on social, I also closely collaborated with our influencer team to integrate messaging into influencer content, managed the production team and spearheaded the planning of our Twitch show (including securing a prominent guest star), and directed our creative agency in the development of all organic social campaign assets.

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The result? A record-breaking 75% year-over-year increase in social media conversions and site traffic.