Captivating Audiences with Events

Executing a campaign is one thing, but managing events? That's a whole different beast. With thousands of people and nearly a hundred brands all vying for attention, the challenge is real: how do you stand out? I've pioneered experiential marketing strategies that cut through the noise and engage fans at events like PAX West, PAX East, PAX South, TwitchCon, BlizzCon, Intel Extreme Masters, League of Legend's Worlds, CES, and more. Whether it's bringing in influencer talent to stream in the booth, orchestrating PC builds with LinusTech that get given away on the spot, setting up epic showdowns between pro esports players and everyday convention attendees, or managing onsite social media content by creating and publishing content live to keep fans connected in real-time, I've done it all. 

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These events aren't without their challenges - tight timelines, logistical hurdles, and the unpredictability of managing live events have all tested my skills. But it's in these moments where I thrive, finding creative solutions and leveraging collaborations with influencers, developer or hardware partners, and internal teams to create magical experiences for fans. I also keep those unable to attend in mind, finding complementary tactics like real-time streaming or other interactive digital activations to bring those who couldn't attend along for the ride.

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Events are more than just a chance to showcase a brand - they're an opportunity to captivate an audience already passionate about what you're offering. I believe a brand stands out by delivering surprise and delight, creating moments that fans can't find outside of the convention. My mission has always been to make these experiences unforgettable, both for those attending in person and for those following along online. The results? My strategic and onsite executional efforts at events for brands have led to a 108% year-over-year growth in impressions, and a 300% increase year-over-year in engagements.