🖤, 💬, and Engage...

Why should someone follow a brand social channel? It can't just be about the brand's product all the time. Engaging fans is the lifeblood of social media, keeping them coming back for daily entertainment. Authenticity is key - show that you're part of the community, get the jokes and memes, keep up with the trends, and know when to create content to delight rather than sell.

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Throughout my career, I've prioritized having fun with fans while balancing other messaging pillars like brand offers or news. In my opinion, when you create content that makes someone smile and engage with your brand it means they'll return for the more sales-focused content. At Prime Gaming, I applied this mindset by pioneering a shift to prioritize engagement content, leading to a 10% month-over-month increase in engagement rates and organic follower growth of 78% within a year of implementation.

 

Here's a few of my favorite posts that I've ideated, strategized, and executed over the years, contributing to that success.​