Marketing maven who's spent 10+ years bringing games and brands to life through exceptional social media, influencer, and marketing campaigns. Organized, adaptable leader who deeply understands gamers & what content engages audiences. I thrive when creating shining strategies and eye-catching content that gets audiences to tap that 🖤 button.
My Journey So Far...
Social Media Lead
Amazon Games
Aug 2021 - July 2024
At Amazon Games, I led the social media strategy, creator partnerships, day-to-day operations, and managed digital and onsite campaigns for Prime Gaming (like Prime Video, but with video games). I was lucky to work with beloved gaming partners including Riot Games, Bungie, Ubisoft, Activision, Blizzard Entertainment, Smilegate and more, bringing fans from all gaming genres together. During my time, I revolutionized the social channels - reaching over 2.5M followers and growing the channels by 326% in two years.
Accomplishments:
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Pioneered a shift in creative content and publishing strategy to create more authentic and engaging content for fans, leading to a 10% month-over-month increase in engagement rates and growing followers organically by 78% in 1 year.
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Led go-to-market strategy and execution of onsite and digital social media presence during events like League of Legends’ Worlds and Mid-Season Invitational, VALORANT Championship, TwitchCon - achieving a 190% increase in unique sessions, an average engagement rate of 5.42%, and a 192% rise in conversions.
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Achieved a record-breaking 75% year-over-year increase in social media conversions during the company’s largest event - Prime Day 2023 - with strategy and execution being driven by effective collaboration with game developers and deep knowledge of Prime Gaming's social followers and their behaviors.
Marketing Manager
Rainway, Inc.
Sep 2019 - Aug 2021
One of the key leaders at Rainway, I strategically developed and executed go-to-market marketing strategies across Rainway's social media, email and community channels, and also managed Rainway's presence at major gaming events such as PAX East and PAX West. During my time there, I achieved a 7,940% increase in engagements, a 375% increase in followers over 2 years, and helped drive 1,000,000+ new installs of the Rainway product on new 5+ new platforms.
Accomplishments:
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Created key measurement framework for the entire brand including defining key performance indicators and defining strategy, vision, and tactics for all marketing channels.
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Developed community strategy to deepen brand loyalty with gaming customers and executed on strategy to increase site visits by 190% and conversation on social platforms by 68%.
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Pioneered the creation of Rainway’s brand voice and tone across marketing channels. Further collaborated with product, engineering, and creative teams to implement new voice and tone across channels for cohesive messaging to customers.
Account Supervisor
Edelman
Nov 2018 - Sep 2019
At Edelman, I orchestrated influencer campaigns for Microsoft and Xbox, enhancing product visibility and deepening loyalty through organic influencer collaborations that sparked conversation and demand for Xbox games and hardware, as well as Surface's laptop and desktop products.
Accomplishments:
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Defined product seeding strategy to promote Xbox and Surface products including identifying influencers, drafting campaign creative briefs, and managing created content. Efforts achieved 36% over yearly goal in social engagements and 63% over yearly goal in video views.
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Developed influencer strategy for the launch for yearly Microsoft Surface product and executed by managing multiple influencers to reach over 29 million fans, leading to an increase in social engagements by 45% and a 27% increase in video views compared to the previous campaign.
Senior Account Executive
CMD
Oct 2013 - Nov 2018
While at CMD, I was in charge of managing the organic social media strategy, day-to-day operations, and executing owned campaigns and events for Intel's gaming initiatives. Further responsible for social media strategy and ongoing social channel management for 10+ consumer brands across gaming, technology and lifestyle industries.
Accomplishments:
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Owned and operated Intel’s gaming social channels, resulting in growing overall channel impressions by 137% and over 222% in engagements year-over-year.
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Commanded Intel’s gaming social initiatives at events including PAX East, Intel Extreme Masters, BlizzCon, TwitchCon, CES, PAX West, etc. resulting in 108% YOY growth in impressions and over 300% YOY increase in engagements between 2016 and 2017.
Skills
I'm not just about creativity; I'm about precision too. With over 10+ years of experience, I've honed my knack for crafting strategies that resonate with audiences and deliver results. Whether it's managing campaigns, fostering influencer relationships and partnerships, or seeing how marketing efforts moved the needle with analytics, I bring a blend of strategic thinking and hands-on expertise.
Social Media Strategy
Strategic Planning
Influencer Strategy
Creative Direction
Problem-Solving
Community Management
Team Leadership
Go-To-Market Strategy
Analytics & Reporting
Copywriting
Brand Strategy
Integrated Marketing
Marketing Strategy
Project Management
Content Creation
Data-Driven Decision Making
Agency & Vendor Management
Experiential Marketing
Tools
I've seen and used a ton of marketing and developer tools, and I've mastered a wide range of them that have been pivotal in driving successful campaigns. Whether it's diving into deep social listening and sentiment analysis or using tools for seamless content planning and community management, I make the most of these resources to optimize strategies, enhance engagement, and stay in tune with what truly matters to audiences - because that's what drives brand success.
Sprinklr
Sprout Social
CreatoriQ
Crimson Hexagon
JIRA
Agorapulse
Hootsuite
Canva
Talkwalker
Confluence
Khoros
Opal
Microsoft Office
Figma
Notion
Keyhole
Buffer
Adobe Premiere Pro
Cool Stuff
Throughout my career, I've led a variety of projects across social media - from influencer partnerships to integrated marketing campaigns and brand strategy work. Whether it's breathing new life into stealth brands or executing high-impact influencer campaigns, each project showcases my ability to blend creativity with strategic thinking and a deep understanding of the customer. From boosting engagement and increasing follower growth to elevating brand visibility, I'm proud of the successes these projects have delivered.
Click on each photo below to explore some of my favorite projects and see how I've tackled challenges, driven growth, and made a meaningful impact on brands.
